Georgia Blueberry Growers Association at "FRUIT LOGISTICA 2025"

FRUIT LOGISTICA 2025" is one of the world's largest exhibitions, bringing together leading companies and buyers from the fruit and vegetable industry every year. This year's exhibition proved to be particularly fruitful, creating unique opportunities for sharing innovative approaches and establishing international business connections.

The main theme of the exhibition was the new strategy for marketing the 2025 harvest, which will significantly expand the export potential of Georgian products. Special attention was given to the adoption of modern technologies, environmental sustainability, and improving access to international markets—key factors for Georgia’s rapidly growing agricultural sector.

To achieve these goals, the Georgia Blueberry Growers Association held important meetings, including discussions with the President of the North American Blueberry Council on global industry trends. Additionally, association members engaged in negotiations with potential exporters to increase demand for Georgian blueberries and establish new trade agreements.T

These strategically significant meetings have laid the foundation for a new phase in Georgian blueberry exports. With the involvement of international partners, this step will contribute not only to the development of the blueberry production sector but also to the overall integration of Georgia’s agricultural industry into the global market.